Joe's Ice Cream has been making Swansea's ice cream since 1922 using a recipe that hasn't changed and doesn't need to. The parlour on St Helen's Road is pure nostalgia, vintage signage, classic sundaes and that specific creaminess that you won't find at chains.
Every Swansea person grew up eating Joe's. If you're in the city and skip it, you've missed something genuinely part of the place.